Over the last two decades, Vinod Joshi has extensively documented indigenous traditions and culture of Rajasthan, the north-western state of India and one of the most vibrant and culturally rich regions in the world.

He has devoted his life to passionate investigation of music, art and crafts of diverse local communities of − what he has mapped into − "seven cultural zones" of Rajasthan. Vinod has played a pivotal role in creating a series of pioneering heritage-based development initiatives. He has worked as Community Director of Jaipur Virasat Foundation (JVF) and Regional Festival Director of Jodhpur Rajasthan International Folk Festival (RIFF), Jodhpur.

As the CEO of Jajam Foundation, a not-for-profit organization committed to preserving and promoting Rajasthan's heritage, he is dedicated to enriching the cultural landscape.  Additionally, he has co-founded Dancing Peacock, a company focused on creating immersive cultural experiences. He has also directed Singing Sands, a unique annual heritage festival, and co-founded Soul Connect, a devotional morning music revival series held at historical temples in the walled city of Jaipur.  Vinod has played a key role in conceiving and shaping over 40 festivals, giving a platform to more than 10,000 folk artists.